Elle.com is Elle's service-oriented sibling. The site exists as both complement and counterpart to the magazine, focusing on fashion, beauty, and style - with a brain. While maintaining Elle's uniquely sophisticated tone, Elle.com presents a behind-the-scenes, how-to world. The site is the insider's style guide with a global outlook, providing both convenience and high-end inspiration. Satisfying the expectations of the Elle reader while taking advantage of the Web's immediacy and depth, Elle.com is the point at which aspiration and acquisition intersect.