East designs individual garments and accessories in harmony with the lifestyle of today's women.

Established in 1994, East now have sixty shops including concessions countrywide. East garments celebrate colour, decorative hand crafted details, using luxurious, natural fabrics for a truly international collection.

The versatile East Additions range comprises of bags, belts, scarves, hats, sarongs, jewellery and shoes individually designed to stand alone or co-ordinate with the East clothing collection.