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Canterbury of New Zealand
Canterbury of New ZealandCanterbury of New Zealand
The company that started making knitwear in the Canterbury of New Zealand province of New Zealand is now known as "Canterbury of New Zealand" and is recognised as the number one rugby apparel brand in the world.

It was a chance request by a friend of one of the company's founders that led the company into manufacturing rugby jerseys. The avid rugby player wanted to see if the company could produce a playing jersey that would not only be tough enough to withstand the rigours of the game, but would also be comfortable and stylish.

In fact, Canterbury of New Zealand made its jerseys so well that word soon leaked out to other rugby playing nations. Canterbury of New Zealand jerseys found their way all over the world including North America where they became just as desirable off the field as on. During the late 1970's the Canterbury of New Zealand jersey became a hot item in the North American casual wear market.