James Dyson is a man who likes to make things work better. With his research team he has developed products that have achieved sales of over £3 billion worldwide. In 1978, frustrated with traditional bag vacuum cleaner constantly clogging and not effectively picking up dust and dirt, he was determined to develop the technology for the first vacuum cleaner with constant suction.

15 years, over 5000 prototypes (5,127) he launched the Dyson DCO1 Dual Cyclone™ vacuum cleaner. Within 2 years, DCO1 became the number one selling vacuum cleaner in the UK and by 1995 Dyson was the best selling cleaner.

Researching and developing new products and technology that work better is at the core of Dyson, all of which is carried out at the Dyson Research and Development Centre in Malmesbury, Wiltshire, UK.

• In a survey carried out for Dyson in 2004 by BMRB International more than one in three people in the UK claimed to own a Dyson vacuum cleaner.
• In 2006 Dyson continued as the number one selling vacuum cleaner brand in the UK by volume and value. (GFK Lektrak Jan 2006)
• 92% of Dyson owners would recommend a Dyson to their friends and family (67% definitely and 25% probably) - Dyson Brand Tracker - Synovate Nov / Dec 2004.